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商品編號： 9-609-066 出版日期： 2009/01/09 作者姓名： Thomke, Stefan;Feinberg, Barbara 商品類別： Entrepreneurship 商品規格： 14p 再版日期： 2012/05/01 地域： 產業： 個案年度： -
商品敘述：
Describes Apple''s approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company''s obsession with secrecy. This note considers the ingredients of Apple''s success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
涵蓋領域：
Business processes;Corporate social entrepreneurship;Creativity;Experimentation;Innovation;Product design;Product development;Productivity;R&D;Strategy;Technology;Vision
相關資料：
Case Teaching Note, (5-610-105), 13p, by Stefan Thomke
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